3 Mistakes That Kill Your Email Marketing

Yesterday I sent you an email about the 4 tips we use at my agency to guarantee our Ecom clients make 40% more sales from email marketing or we fully refund them…

Well, a few of you guys replied that you loved the email so I made a YouTube video on it as well going into more detail.

You can watch that by clicking here (honestly one of my most useful vids).

But let’s get into today’s email…

If I’m honest, I’ve never audited an Ecom brands Klaviyo account and not seen one of these 3 issues.

It doesn’t matter if they’ve told me “we’re happy with our email marketing” or “our agency is great” or “my internal person does a great job” or whatever other BS they try to tell me.

They’re all making at least one of these mistakes…

Mistake 1: Double opt-in (or a low converting popup)

If you follow me on twitter you’ve probably seen me rant about double opt-in a few times. I think it’s stupid and you should never have it enabled.

Some brands have it enabled on purpose because they think it’ll stop bots and help their deliverability (they’re 25% right).

Others don’t even know they’ve got it turned on.

This is a problem because it’s not only keeping out bots, it’s keeping out humans.

Having this setting enabled is the single easiest way to kill your list growth and throw money away.

Mistake 2: Missing Flows

Brands will have a Welcome Flow, Abandoned Cart, and Post-Purchase Thank You and have the nerve to say “Yep, we’ve got all our flows set up!”

Yet they’re leaving at least 50% of the potential flow revenue on the table.

Even the flows they do have won’t be built out completely. They might have 3-4 emails for each of those flows as opposed to the 7-8 I’d recommend.

Mistake 3: Low Campaign Volume

Pretty self-explanatory.

Most brands aren’t sending enough emails.

If they are, chances are they’re sending too many discounts.

I recommend starting at 3 emails per week. If your metrics are healthy, you can try to increase it from there.

No more than 2 discounts per month.

These 3 things alone are what stops brands from having 40% or 50% of their total revenue coming from email marketing.

So to help you address them I’m running this offer just for you guys on this email list.

If you have an Ecom brand and want me to do a complete audit for FREE and give you an actionable step-by-step plan on how to make 40% more sales…

Book a 15 minute call at this link and I’ll grab Analyst access to your Klaviyo account: https://calendly.com/lachie-newland/discovery

This isn’t a sales call. I won’t pitch you. Purely free value for you.

Much love,

Lachie