4 Steps To Increase Your Sales By 40%

If your Ecom brand doesn’t make 40% of it’s total revenue from email marketing then listen up.

There is no reason that every brand can’t achieve this.

Any why wouldn’t you want to?

That much revenue just from email means your margins are high, your customer retention is elite, and your income is predictable + protected from any algorithm changes (you own the data).

There are 4 simple, high-leverage steps that you must have in place.

This is the exact formula that we set up for every client.

That’s also why we’re able to guarantee you make 40% revenue from email within 60 days or you get your money back.

If you want to book a call to discuss that guarantee and working with us click here.

Step 1: High-Converting Popup Form

This is the single highest-leverage part of your entire email account.

Having more email addresses means you’ll make more campaign revenue.

It also means your flows will trigger for more accounts.

Your Welcome Email revenue will skyrocket.

Here’s a popup result for a new client we signed last week:

If that’s too small you can see we have 6% conversion rate on desktop, and over 10% conversion on mobile. These are great numbers, especially for a first draft.

Step 2: High volume of campaign emails

The more emails you send, the more money you make from email. It’s a simple equation.

Most brands we talk to are sending 5-6 emails to their list per month. They would make double the revenue by simply doubling the amount of emails they send.

2 roadblocks normally stop brands from doing this - time & content ideas.

They either don’t have the time to send 2-3 emails per week, or they can’t think of enough content ideas that don’t involve slinging a discount in every email.

Creating and executing a monthly campaign calendar that incorporates:

• 12-15 emails

• 1-2 discounts

• The rest as valuable, non-sales emails covering topics like:

  • Product spotlights

  • How to use X

  • How to solve X

  • Answering FAQs etc.

Step 3: 8-10 Automated Flows (Approx. 50 Emails total)

Email flows are the easiest money you’ll make in your entire life.

You set them up once and they consistently bring in about 20% of your entire business’ revenue each month.

You need these flows in place:

• Welcome Series

• Site Abandoned

• Browse Abandoned

• Abandoned Cart

• Abandoned Checkout

• Immediate Upsell

• Post Purchase Thank You

• Sunset

• Winback

• VIP

Step 4: Designs Optimised for Conversions

Pretty emails are great. Emails that make you money are better.

An email that’s optimised for conversions will have:

• CTA button above the fold (before they scroll)

• Large CTA buttons (60% screen width)

• Use of whitespace so the email isn’t crammed

• Products/categories in the body so you give the readers something to click

• 1 clear topic/idea for the email

Here’s an example of a great email we made for a new client (logo blacked out):

Today’s Helpful Links

• How to Write Ecom Emails That Actually Make Money

• The Complete Klaviyo Setup Guide

• The Tool I Use To Design All My Emails

Thanks for reading! If there’s anything specific you’d like me to cover in depth in this newsletter or on YouTube, reply to this email and let me know!

Much love,

Lachie

PS: If you run an Ecom Brand doing at least $50k/mo in revenue, book a 15-minute discovery call here to see if you qualify for our guarantee.