5 Steps to Getting Repeat Buyers on Autopilot

Author

Lachie Newland
April 19, 2024 • Estimated Reading Time: 5 minutes

What’s up team!

Super excited for you to read this email.

Going to be huge for solving the 3 main problems Ecom brands face.

We’ll be covering:

  • The 5 Steps to Getting Repeat Buyers on Autopilot

  • Breakdown of New Era’s Welcome Email

  • 3 Helpful Links to get you to $100k/mo from email

Let’s get it.

The 5 Steps to Getting Repeat Buyers On Autopilot

In the Ecom space, the 3 main challenges businesses are faced with are:

  1. High CAC

  2. Low Profitability

  3. Poor Customer Retention

I’m a big believer that by solving 2 & 3, problem 1 is solved as a byproduct.

To fix it in the most efficient way possible, we want to flip it and attack the Poor Customer Retention FIRST.

If you get your retention sorted, you will naturally have increased profitability because repeat customers spend 67% more money than first-time customers.

If you use email marketing to drive repeat purchases, you’re saving on ad spend, increasing your profitability AND lowering your CAC.

So how do we improve retention?

  1. Have an Effective Email Campaign Strategy

I’ll do another email dedicated to campaigns soon because this alone makes up about 50% of your email revenue.

For now, this is what you need to know:

  • Send to your engaged segments 90% of the time

  • Send at least 3 emails per week

  • Don’t run any more than 1-2 discounts per month MAX

That’s an oversimplification, but it’s a great starting point for you.

  1. Have Your Post-Purchase Flows Dialed In

Your Post-Purchase Flow Eco-System is both the easiest and most effective way to have customers flying back to your store to buy again.

These are the flows you need:

I’ve linked a video tutorial for each of them. (VIP Flow coming soon)

They go for about 6 minutes each and teach you everything you need to know.

Set them up once and continue to make money forever.

You won’t just make money, you will SOLVE 1/3 of the KEY PROBLEMS that Ecom brands face.

Solving this will start a snowball effect to solving the other 2 problems.

Good luck! Let me know how you go.

Email Breakdown - New Era (It’s not good)

This is not a good welcome email.

First of all, they don’t have their offer or CTA above the fold — a cardinal sin in email marketing (especially the first welcome email).

They have the categories at the top which only distracts from the offer that should be there.

Including categories in your emails is great. Just do it at the bottom of the email to pick up some extra clicks from those who have read the email.

Their CTA of ‘Shop New Arrivals’ is weak and doesn’t make sense for a welcome email. It should be related to using their welcome offer of 10% off.

Something like “Shop 10% Off” works well.

Next, they haven’t got a product section.

Sure, those models are wearing New Era stuff, but they don’t have the name of the product or any way of viewing the product pages from the email. This is leaving clicks and sales on the table as there’s a high amount of friction between this email and buying the product.

Finally, the only CTA they have at the bottom of the email is to download their app. It should be another CTA to use their discount offer. These guys hate money.

New Era is way too big of a brand to still be making some rookie mistakes.

If they’re making them and likely costing themselves hundreds of thousands of dollars per year…

Do you think you might be making some as well?

If you want to know for sure, click here and I’ll do a full audit of your Klaviyo account for free.

Thanks for reading! If there’s anything specific you’d like me to cover in depth in this newsletter or on YouTube, reply to this email and let me know!

Much love,

Lachie

PS: If you run an Ecom Brand doing at least $50k/mo in revenue, book a 15-minute discovery call here to see if you qualify for our guarantee.

Reply

or to participate.