Abandoned Carts Costing You Sales?

Steal this flow to fix it

Author

Lachie Newland
April 29, 2024 • Estimated Reading Time: 4 minutes

So you're losing a lot of sales through abandoned carts...

Fine, I'll help you fix it.

(If you’d prefer to watch a video instead of reading an email click here)

First, you need to understand why this is happening.

In 2024 customers have a lot of influences that steal their attention. The average person gets 80 notifications per day.

You’re competing with Tinder, Snapchat, Instagram, and texts from their ex…

They likely got distracted.

Or maybe they have an objection that stopped them from buying.

Let's fix both.

We’ll do it with an 8-email flow.

(Note: it’ll be 2 flows, abandoned cart & checkout but we’ll get to that)

  1. The First 2 Emails - Reminders

We want the first 2 emails to be simple reminder emails, just in case they got distracted and forgot to complete their order.

Test time delays between 30 mins - 2 hours for the first email.

Keep the copy simple with links back to their cart.

The second email works great as a text-only message from your founder.

“I saved your order in case you forgot”

  1. Emails 3 & 4 - Overcome Product Objections

Your next 2 emails should try and overcome the objections they may be having about the product.

To make this work properly you need to personalize your content. You do this using conditional splits and segmenting your customers based on what’s in their cart.

This can get complicated so if you’re using Klaviyo I recommend watching this video.

You might end up with 5+ versions of this email depending on how many different products you sell.

The 4th email should include social proof specific to the product/s in their cart.

Split the same way as the 3rd email.

  1. Email 5 - Urgency

Now you’ve overcome the product objections, try one last time to convert them without a discount.

Just mention their cart is expiring.

This should be a simple email.

  1. Email 6 & 7 - Discount

The next 2 emails should introduce a discount.

If the price was their objection, this should help.

Email 6 offers the discount, email 7 is a reminder.

5. Email 8 - Everything okay?

The last email in the flow should be a text-only email from the founder asking if everything is okay.

Doing this makes you seem more real.

It also picks up some sales.

The flow will be 8 emails in total and should cover all bases in terms of reminding them to finish their order & also overcoming objections.

This image is how it should look:

Final Note: You MUST have both an abandoned cart & checkout flow. They are different.

Abandoned Cart is triggered by the ‘Added to Cart’ metric which you have to manually add to the code of your store. Use this guide to learn how.

Abandoned Checkout is triggered by the ‘Checkout Started’ metric. This is automatically in Klaviyo however it’s labelled as abandoned cart. Don’t get confused.

By only having 1 of them you're losing money as you’re only capturing 50% of the customers in that part of the funnel.

If you want help to build proper abandonment flow systems for your brand...

Much love,

Lachie

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