Everything You Must Do To Make $100k/mo From Your Email List

(for Ecom brands)

Author

Lachie Newland
April 27, 2024 • Estimated Reading Time: 3 minutes

Having an Ecommerce brand and not allocating meticulous attention to your email list & growing your email revenue is objectively dumb.

When it’s done properly, you should be getting around 40% of your total revenue from email alone.

Doing this makes you more profitable, and helps keep your CAC down.

This is everything you need to do to make that happen.

  1. High converting popup (8%+ conversions)

  • Make your offer clear & big

  • Have no more than 10 words on your popup MAX

  • Use a micro commit

  • Separate popup for desktop and mobile

  1. 8-Email Long Welcome Series Flow

  • It takes someone seeing your brand approx. seven times before they buy from you

  • Nurture & convert them

  • Deliver on your offer

  • Educate them on your brand USP

  • Show them social proof

  1. All 4 Abandonment Flows

  • Site Abandoned

  • Browse Abandoned

  • Cart Abandoned

  • Checkout Abandoned (they’re different)

  1. Air Tight Post-Purchase Systems (Flows)

  • Immediate Upsell

  • Post-Purchase

  • Winback

  • Sunset

  • VIP

  1. Monthly Campaign Calendars

  • 3-4 Emails per week

  • No more than 1 discount per month

  • One topic/FAQ/benefit etc per email

  1. Deliverability

  • Dedicated sending domain

  • Dedicated IP (not the Klaviyo shared IP’s)

  • Sending to engaged segments

  • Cleaning your list regularly (sunset flow)

  1. Testing

  • 1 A/B test running on your popup at all times

  • 1 A/B test running on EACH FLOW at all times

  • Campaign sending times & segments

This is without mentioning design, copywriting, strategy, nuance, technical Klaviyo implementation and Flow Filters.

There is a reason most brands don’t have excellent email marketing. It’s a complicated machine that needs constant attention.

That attention is worth it as your email list is the foundation of your business.

If you don’t have the time or attention this requires and want help…

Click here and book a call to discuss what working with me looks like.

Much love,

Lachie

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