Increase CTR in Your Emails

Hey Team,

Practical email today.

Going to teach you the quickest and easiest way to increase your click through rate (CTR) in your emails.

This trick should be specifically used in your sales emails.

The trick is to add countdown timers to the hero section of your email.

All you need is Klaviyo and Mailtimer (it’s free).

Get access to Mailtimer here.

Once you’re set up, here’s the steps:

1. Create a Timer

2. Select your timer type

Your options are:

Standard: Great for sales campaigns that have a specific end date.

Run When Email Opened: I have never used this.

Run When Email Sent: Great for discount timers within flow emails.

Dynamic End Date: Another great option for sales within flow emails.

3. Choose your font, font size, font colour, and background colour to suit your email

4. Select ‘Save & Publish’

5. Copy the code it gives you

6. Go to your Klaviyo Email and add a text block

7. Under ‘Styles’ of the text block, select ‘Source Code’

8. Replace what is in there with the code you just copied from Mailtimer

9. Apply changes

10. Make sure the Background Section colour in Klaviyo matches the timer background colour.

That’s it.

You now have a dynamic timer within your emails.

If you want a video tutorial I just posted one on YouTube: (video link)

Here’s the link to Mailtimer again: (link)

Thanks for reading! If there’s anything specific you’d like me to cover in depth in this newsletter or on YouTube, reply to this email and let me know!

Much love,

Lachie

PS: If you run an Ecom Brand doing at least $50k/mo in revenue, book a 15-minute discovery call here to see if you qualify for our guarantee.