If you’re on this list chances are you already know the direct benefits of email marketing.

You know that it’s a key revenue driver.

If you don’t, here’s proof from 2 clients we took on just 1 month ago:

That’s the direct benefit. Driving sales from your list.

But there’s more…

And to paint the picture for you, I’m going to describe how I shop for things online (I’m sure this is what you do too).

How We Shop For Things Online

When I hear about a product from a friend or see an ad, the first thing I do is google the product and click on a few different stores and look at what’s available.

I basically never land on 1 store and buy straight away.

First, I just want to get a feel for the product and if it’s something I would get use out of. I research the benefits, might watch a YouTube review, and also look at product reviews.

Then I get a general feel for the price, and weigh up whether it’s worth the investment.

If I think it is, then I’ve made the decision that I will be buying that product. 

The next step is research on who I’ll be buying that product from.

I personally open a bunch of different tabs with different companies’ product pages.

I want to know price, any deals I can access, and how long the shipping will take (and the cost).

I also go off ‘feel’ for the brand. Who do I like more? Which seems like best/obvious choice?

This is largely a subconscious vibe I get.

9 times out of 10 I will opt for the product that I can have the quickest. This is because I live in Australia, so I don’t want to wait for something to ship from the other side of the world if I can help it.

Then I buy.

The whole process from first hearing about the product to purchasing could take hours, days, weeks, or even months sometimes.

I bought a Garmin watch in February this year, I think I’d been weighing up that decision for about 6 months.

The Point?

My decision is based on a mix of convenience, price, and trust in the brand.

Email hits on all 3 of these points.

1. The trust is built subconsciously as I always see them popping up in my inbox, whether I read the emails thoroughly or not.

2. If there is a sale being run, that might be enough to sway my decision in that moment and accelerate the purchasing decision. You can tell me about the sale with email.

3. Although email can’t change shipping times and convenience, if I like the brand enough and it seems like the best/only viable option then that’s who gets my business. Email is the best and cheapest way to do that.

Looking at email revenue on a screen sometimes makes it hard to conceptualise the process people are going through to make a purchase.

Don’t underestimate the power of email in this process.

If you want help with the emails for your brand, click here and book a call with me.

Much love,

Lachie

Today’s Helpful Links

• How To Make 100k/mo From Email Marketing

• What’s more important? Copy or Design?

• Add Countdown Timers To Your Emails With This…