In June, we ran a test on double opt-in for a clients’ email list.

Here are the results:

4,390 people submitted their email in the sign up forms.

The list only grew by 1,179 people.

Only 201 people unsubscribed.

This means there are 3,010 people unaccounted for.

These people never joined the list due to double opt-in.

From the 1,179 people that joined the list, they made $8,580.91 in revenue from the Welcome Series alone.

How much do you think they missed out on by NOT sending emails to the other 3,010 people?

Taking the same conversion rate as the 1,179 people that did join the list, it would be $21,905.

THEY LOST $21,905 in the month of June because of 1 setting.

I've now disabled double opt-in for July and will report back in a months' time with the results.

How To Disable Double Opt-In

1. Click into the list you want to edit in Klaviyo (it will be whatever list they submit their info to in the sign-up form)

2. Select Settings

3. Select Consent

4. Check the box next to Single opt-in

5. Save

Don’t make this mistake.

Today’s Helpful Links

• How To Clean Your Email List In Klaviyo

• Have Your Say On This Debate

• What To Offer In Your Popup If You Don’t Do Discounts

Thanks for reading! If there’s anything specific you’d like me to cover in depth in this newsletter or on YouTube, reply to this email and let me know!

Much love,

Lachie

PS: If you run an Ecom Brand and want help with your emails, book a 15-minute call here to see if we can help.