Top 7 Tips to Boost Email Revenue

One of the best things about Klaviyo is that it gives you near limitless potential in terms of customisation, personalisation, and data.

However that can at times become confusing and over-whelming.

Decided what is actually worth focusing on can be difficult.

So here are 7 levers you can pull that will have significant impacts on your Email revenue.

Of course, if you run an Ecom store and you don’t want to pull these levers yourself…

We can do it for you and we will even guarantee you get to 40% attributed revenue.

Simply click here and book a call to see if you qualify.

Into the good stuff…

Tip 1: Get Out of the Spam Folder

This is the most obvious, but also the most important factor in your email success.

If your customers aren’t opening your emails it doesn’t matter how many you send, you still won’t make any money. And idk about you, but I never open emails in my spam folder.

If your deliverability is already fucked up, it’s not a quick fix although it’s quite simple and the jargon you find online isn’t as scary as it seems.

If you want to test your deliverability, the best thing to do is use GlockApps.

Note: If your open rates are below 30%, chances are you’re landing in spam.

Tip 2: Grow Your List Faster (> CVR, no double opt)

I like things that are simple.

And just like with deliverability, the equation with list growth is very simple:

The more people that see your emails, the more money you make.

In this case we’re talking about growing the list in total.

The main lever we can pull here is the conversion rate of our sign-up forms.

Take a look at this:

That’s an extra $33,600 every month from 1 email.

All because the conversion rate on the popup and welcome email (we’ll get to that) improved slightly.

You can find a full popup tutorial video on my channel here.

Note: Make sure you have double opt-in turned off. That’s the easiest way to kill your list growth.

Tip 3: Get Sales on Auto-Pilot with Proper Flows

The easiest money you will ever make as an Ecom store is from your flows.

When done correctly, they should make up about 20% of the revenue for your ENTIRE STORE!

If you’re wondering what proper flows looks like it’s this…

Pre-Purchase Flows:

• Welcome Series (6-8 Emails)

• Site Abandoned (1-2 Emails)

• Browse Abandoned (2-4 Emails)

• Abandoned Cart (5-8 Emails)

• Abandoned Checkout (5-8 Emails)

Post-Purchase Flows:

• Post-Purchase Thank You (2-4 Emails)

• Immediate Upsell (2 Emails)

• Replenishment Reminder (If applicable)

• Winback (2-4 Emails)

• VIP (Optional)

• Sunset (1 Email)

Tip 4: More Emails = More Sales

You might uncover a theme here, but I’m going back to my simple equation.

The more your audience seems you in their inbox, the more money you will make.

But this time, we’re referring to the volume of campaigns you’re sending.

Most brands I speak to fall in these 2 categories (often both)…

Either they aren’t sending enough emails OR they’re sending too many discounts.

I believe this stems from business owners and/or those in charge of their email marketing not having a pre-determined email strategy.

Often things get thrown together last minute so the easiest thing to do is to run a promotion or just try and sell your most recently launched product.

You’ll absolutely make sales doing this, but nowhere near as many as you could be making.

In terms of not sending enough volume, a good sweet spot to start at is 3x per week.

If your open rates, click rates, and unsubscribes are pretty normal compared to your previous emails, then you can try to send 4x per week.

If those metrics seem to be getting worse, you should drop down to 2x per week whilst you’re still testing content.

Tip 5: Stop Over-loading Your Audience

Now I know this sounds like I’m contradicting myself, but I’m not.

You should absolutely send more emails (in 99% of cases), but each email should have less in them.

I don’t mean less quality. I mean you need to simplify each email down to just 1 topic.

Don’t try and talk about the benefits of your product, whilst telling them about a different product you just launched, and reminding them to follow you on social media.

It’s messy. It’s confusing, and confused people don’t buy.

Keep every email to 1 topic. This will also let your content ideas stretch further.

Here’s an example:

You have a product that has 4 key benefits. You write an email to your list about the product and subtly touch on all 4 benefits.

You can now write another email about that product, but get very specific on 1 benefit.

You can do that again for the other 3 benefits.

You now turned 1 product into 5 emails.

Bonus points if you positioned each benefit in the style of solving your customers problem.

Tip 6: Make Your Emails Easy to Click

I’ve yapped on about this is plenty of emails and YouTube videos before.

But to keep it simple…

Pretty emails are great. Pretty emails that convert are even better.

You do that by having large CTA buttons positioned above the fold so every single person that opens the email sees your call to action.

The 2nd way to increase clicks is to include product/category sections in the body of every email that each have links to the relevant product pages.

Combine this tip with the last one about only 1 topic per email, and your conversion rates will soar.

If you want to steal my agencies email templates you can do so by clicking here.

Tip 7: Stop Ignoring 97% of Your List

This is the most complex advice I’ll give in this email. Saved the best til last as they say.

Most Ecom brands send mainly promotional material that talks about how good their products are and usually offers a discount.

That style of marketing is only going to convert 3% of your email list.

The real results lie in the other 97%.

To understand this you need to see this graph:

I’m sure the next question you’ve got is…

How do I target them?

You need to educate them and nurture them closer to purchasing.

You do that by creating emails that are useful to your list, even if they’re not buying from you.

First you need to create content that makes them aware they have a problem. Then create content that shows them a solution to their problem. Then paint your product as their clear solution to their problem.

This is how you nurture more people from the 97%, into the 3% that are ready to convert.

It’s then that you will see your discount emails absolutely rip.

That is an over-simplification of a complex topic, but this email is already long enough.

If you read all this, reply with a 👍️ 

Much love,

Lachie

PS: If you run an Ecom Brand and want help adding 40% in revenue to your business in 60 days, or you get a full refund.

Go to mvpmarketing.co and book a 15 minute discovery call.